Introducing Two New Account Engagement Certifications by Salesforce: Unlocking Opportunities in Marketing Cloud

We are excited to announce the launch of two new certifications for Account Engagement in Salesforce’s Marketing Cloud: the Salesforce Certified Marketing Cloud Account Engagement Specialist and the Salesforce Certified Marketing Cloud Account Engagement Consultant. These certifications offer individuals the opportunity to further develop their expertise in Account Engagement and expand their professional credentials.

The specialist certification is designed for practitioners who possess advanced skills in building marketing workflows specifically tailored to Account Engagement. By obtaining this certification, professionals can demonstrate their ability to effectively engage with customers and drive successful marketing campaigns.

On the other hand, the consultant certification is targeted towards individuals who have a proven track record of implementing Account Engagement solutions for customers. This certification validates their expertise in designing and implementing strategies that optimize customer engagement and deliver measurable results.

It is important to note that the Account Engagement Specialist certification is a prerequisite for the Account Engagement Consultant certification. This requirement ensures that individuals who pursue the consultant certification have a solid foundation in Account Engagement principles and practices.

By obtaining these certifications, professionals can unlock new career opportunities and showcase their proficiency in Account Engagement within Salesforce’s Marketing Cloud ecosystem. Whether you are a marketing professional looking to enhance your skill set or a consultant aiming to provide exceptional solutions to your clients, these certifications are the perfect way to take your career to the next level.

Salesforce Certified Marketing Cloud Account Engagement Specialist

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Account Engagement. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

Audience Description: Salesforce Certified Marketing Cloud Account Engagement Specialist

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is intended for an individual who has experience using the capabilities of the Account Engagement platform, including practical application of the skills and concepts noted in the exam objectives below.

The Salesforce Certified Marketing Cloud Account Engagement Specialist generally has 6-12 months of experience building and executing marketing end-to-end workflows with the Account Engagement platform.

About the Exam

Read on for details about the Salesforce Certified Marketing Cloud Account Engagement Specialist exam.

• Content: 60 multiple-choice/multiple-select questions and 5 unscored questions*
• Time allotted to complete the exam: 90 minutes
• Passing score: 72%
• Registration fee: USD 200, plus applicable taxes as required per local law
• Retake fee: USD 100, plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.
• Prerequisite: None required; course attendance highly recommended.

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.

Visitors and Prospects: 8%
Administration: 11%
Account Engagement Forms, Form Handlers and Landing Pages: 20%
Lead Management: 24%
Email Marketing: 20%
Engagement Studio: 17%

Salesforce Certified Marketing Cloud Account Engagement Consultant

The Salesforce Certified Marketing Cloud Account Engagement Consultant program is designed for individuals who have experience implementing the Account Engagement application and can explain Salesforce administration concepts that relate to Account Engagement features. The Salesforce Certified Marketing Cloud Account Engagement Consultant has experience with Account Engagement administration and configuration, and is able to successfully design and implement Account Engagement solutions that meet customer business requirements, are maintainable and scalable, and contribute to long-term customer success. This credential encompasses the breadth of the Account Engagement application and its integration on the Salesforce platform.

Audience Description: Salesforce Certified Marketing Cloud Account Engagement Consultant

The Salesforce Certified Marketing Cloud Account Engagement Consultant generally has 12 months or more of hands-on experience implementing and administering the Account Engagement Lightning App and Salesforce platform. A successful candidate should understand best practice approaches for B2BMA, its out of the box functionality, but not necessarily deep knowledge on the topic. The Salesforce Certified Marketing Cloud Account Engagement Consultant possesses facilitation and consultative skills to gather the business requirements, design solution alternatives, and implement them to meet business needs.

About the Exam

Read on for details about the Salesforce Marketing Cloud Account Engagement Consultant exam.

• Content: 60 multiple-choice/multiple-select questions and 5 unscored questions*
• Time allotted to complete the exam: 105 minutes
• Passing score: 68%
• Registration fee: USD 200, plus applicable taxes as required per local law
• Retake fee: USD 100, plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.
• Prerequisite: Salesforce Marketing Cloud Account Engagement Specialist credential

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Account Engagement application and can demonstrate the application of each of the features/functions below.

Evaluation: 17%
Account Configuration: 20%
Automating Business Processes: 17%
Email Marketing: 10%
Lead Management: 14%
Personalizing the Prospect Experience: 8%
Reporting, Metrics & Analytics: 11%
Sales Emails and Alerts: 3%

Best Tips To Prepare for Salesforce Account Engagement Exam

Here are some tips to help you prepare for the Salesforce Account Engagement Exam:

1. Familiarize yourself with the Account Engagement platform: Make sure you have hands-on experience with the Account Engagement application and understand its features and functionalities.
2. Study the exam objectives: Take the time to carefully review the exam outline, which outlines the knowledge and skills you will be tested on. Pay special attention to areas such as Visitors and Prospects, Administration, Account Engagement Forms, Form Handlers and Landing Pages, Lead Management, Email Marketing, Engagement Studio, Account Configuration, Automating Business Processes, Personalizing the Prospect Experience, Reporting, Metrics & Analytics, and Sales Emails and Alerts.
3. Take advantage of available resources: Salesforce offers various resources to help you prepare for the exam. Consider taking relevant courses, participating in training programs, and accessing study materials provided by Salesforce.
4. Practice with sample questions: To familiarize yourself with the exam format and test your knowledge, try answering sample questions similar to those that may appear on the actual exam. This will help you identify areas where you need to focus your studies.
5. Join study groups or communities: Engage with other professionals who are also preparing for the exam. Participating in study groups or online communities can provide valuable insights, tips, and resources to enhance your preparation.
6. Review Salesforce documentation: Take advantage of the official Salesforce documentation and study guides related to Account Engagement. These resources can provide in-depth information and clarification on various topics covered in the exam.
7. Time management and practice: Develop a study schedule and allocate specific time for each topic. Regularly practice answering questions within the given time limit to improve your speed and efficiency during the actual exam.

In conclusion, Salesforce has introduced two new certifications for Account Engagement within the Marketing Cloud platform. The Salesforce Certified Marketing Cloud Account Engagement Specialist certification is designed for individuals who have expertise in building marketing campaigns and utilizing different strategies for email marketing, lead generation, and lead qualification. On the other hand, the Salesforce Certified Marketing Cloud Account Engagement Consultant certification is intended for professionals who have experience implementing and administering the Account Engagement application, as well as designing and implementing Account Engagement solutions to meet customer business requirements. These certifications provide individuals with the opportunity to demonstrate their skills and knowledge in the field of Account Engagement within the Salesforce ecosystem. If you are interested in pursuing a career in Account Engagement, it is recommended to familiarize yourself with the platform, study the exam objectives, utilize available resources, practice with sample questions, and join study groups or communities to enhance your preparation. Remember to manage your time effectively and regularly practice to improve your speed and efficiency during the exam.