The Cisco Small and Medium Business Sales (700-250) exam is designed for individuals who wish to demonstrate their knowledge and skills in selling Cisco’s products and solutions to small and medium businesses (SMBs). This certification is crucial for sales professionals seeking to deepen their understanding of Cisco’s portfolio and enhance their ability to meet the needs of SMB customers.

This exam covers various topics, each with a specific weightage in the overall score. To effectively prepare for and pass the 700-250 exam, it is essential to understand and study each knowledge area in detail. One of the key sections of the exam is “Implementing SMART IT,” which constitutes 10% of the exam content. This article will provide a comprehensive overview of this section, breaking down each subtopic to help you better prepare.

Topic 2: Implementing SMART IT (10%)

1.1 Interpret Data to Extract Meaningful Insights for Informed Decision-Making

Interpreting data effectively is crucial for making informed decisions. In the context of SMBs, this involves analyzing data from various sources such as network performance metrics, customer usage patterns, and sales data to identify trends and insights. This enables sales professionals to tailor their strategies and recommendations to the specific needs of their customers.

1.2 Understand Cisco’s Smart Portfolio

Cisco’s smart portfolio includes a range of products and solutions designed to enhance IT operations for SMBs. Familiarize yourself with key offerings such as Cisco Meraki, Cisco Umbrella, and other cloud-managed solutions that provide intelligent networking, security, and analytics capabilities. Understanding these products will enable you to effectively position them to meet the unique challenges faced by SMB customers.

1.3 Determine Cross-Selling and Upselling Strategies for the Smart SMB Market

Cross-selling and upselling are essential strategies for maximizing revenue and providing comprehensive solutions to customers. Identify opportunities to recommend additional products or services that complement the customer’s existing setup. For instance, suggesting advanced security solutions to a customer already using Cisco Meraki for network management can enhance their overall IT infrastructure.

1.4 Recognize Real-World Use Cases That Demonstrate the Benefits of Smart Solutions

Real-world use cases help illustrate the practical benefits of Cisco’s smart solutions. Familiarize yourself with success stories and case studies where SMBs have successfully implemented Cisco’s solutions to overcome challenges and achieve their business objectives. This knowledge will enable you to present compelling examples to potential customers.

700-250 Topic 2 Practice Questions With Explanations

Question 1: Which feature was designed for Cisco partners to co-brand and embed on their websites?

A. SMB Portfolio Explorer
B. SMB Experience Explorer
C. SMB Services Portal
D. Select Solutions Portal
Answer: B

Explanation: The SMB Experience Explorer is designed for Cisco partners to co-brand and embed on their websites. It provides an interactive way for partners to showcase Cisco’s SMB solutions and their benefits to potential customers.

Question 2: What enables Umbrella to offer unprecedented insight into launched and staged attacks?

A. Dataset of multiple geographies and protocols
B. DNS redundancy
C. Umbrella’s geo-fenced network
D. Understanding the types of sensitive data loss by customers
Answer: A

Explanation: Cisco Umbrella provides unprecedented insight into launched and staged attacks through its extensive dataset of multiple geographies and protocols. This vast dataset allows Umbrella to detect and analyze threats across a wide range of environments.

Question 3: Which solution is recommended for SMBs seeking to optimize and automate?

A. AI-powered applications
B. Business intelligence
C. Generative AI
D. Platform-as-a-service
Answer: D

Explanation: Platform-as-a-service (PaaS) is recommended for SMBs looking to optimize and automate their IT operations. PaaS provides a scalable and flexible solution that allows SMBs to develop, run, and manage applications without the complexity of building and maintaining the underlying infrastructure.

Question 4: What is a quality requirement for a secure SMB?

A. Low friction secure access process
B. Endpoint security with threat hunting and vulnerability management
C. Cloud-delivered security to all devices
D. Zero trust identity-based access to every application
Answer: D

Explanation: Zero trust identity-based access to every application is a crucial quality requirement for a secure SMB. This approach ensures that only authenticated and authorized users can access applications, enhancing security and reducing the risk of breaches.

Question 5: Which solution allows SMBs flexibility and proper execution without dedicating to expensive IT resources?

A. Platform-as-a-service
B. Business intelligence
C. AI-powered applications
D. Cybersecurity
Answer: A

Explanation: Platform-as-a-service (PaaS) allows SMBs the flexibility to develop and deploy applications efficiently without the need for expensive IT resources. PaaS provides a cloud-based environment that supports the entire application lifecycle.

Question 6: Which Cisco product is part of the smart experience for empowering IT?

A. Meraki Cameras
B. Meraki Insight
C. Meraki Sensors
D. Umbrella
Answer: A

Explanation: Meraki Cameras are part of Cisco’s smart experience for empowering IT. These cameras provide advanced security and surveillance capabilities, integrating seamlessly with other Meraki products to offer a comprehensive smart solution for SMBs.

Question 7: Which Cisco solution should an SMB IT support company adopt to help mitigate network vulnerabilities?

A. Catalyst Access Points
B. FirePower Firewalls
C. Webex Control Hub
D. CML
Answer: B

Explanation: FirePower Firewalls are recommended for SMB IT support companies to mitigate network vulnerabilities. These firewalls provide advanced threat detection and prevention capabilities, ensuring robust network security for SMBs.

By thoroughly understanding these key areas and practicing with relevant questions, you will be well-prepared to tackle the Cisco Small and Medium Business Sales (700-250) exam and demonstrate your expertise in selling Cisco solutions to SMBs.