Facebook 100-101 Study & Practice Exam Dumps 2023

Jonnie Karnath2023-08-28T08:30:21+00:00

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1. What are two unique features of a Facebook business Page? (Choose 2)

Photos

Shop

Posts

Jobs

2. A retailer has new campaign assets for an upcoming spring collection. They want to offer an immersive post click experience that allows viewers to swipe through and took at video, photo and text formats in one ad.

Which creative format should the retailer use?

Instant experience

Stories

Reels

In stream video

3. After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel?

Instagram business account

Phone number

FacebookApp Shops

Website

4. A sporting goods brand needs to create a Custom Audience based on website visitors to retarget in a future campaign. The brand needs a large enough target audience to retarget effectively.

Which objective should the brand use for their current campaign?

Conversions

Leads

Engagement

Traffic

5. What is the first step required to establish a business presence on Facebook?

Create an ad

Create a page

Create an event

Create a post

Pay to set up your business account

6. A business wants to generate valuableactions on its website

Which campaign objective should the business select?

Conversions

Engagement

Reach

Traffic

7. Refer to the exhibit.

An advertiser needs to sell as many products as possible

Which campaign should the advertiser use''

Campaign 1

Campaign 4

Campaign 3

Campaign 2

8. How does the ad auction determine which ad to show to the intended audience?

By maximizing value for both people and businesses

Based on the highest bidding price

By comparing the historic performances of advertisers

Based on predicted engagement rate

9. How will an ad be labeled in Feed?

An icon

Promoted

Post

Sponsored

10. A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook App

Which metric within Ads Manager will help the business determine the success of the campaign?

Amount spent

Cost per click

Reach

Estimated Ad Recall Lift Rate

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11. An advertiser is creating new assets and wants to inspire their audience with entertaining content that is easily discoverable on Reels.

Which format should the advertiser create?

Horizontal image

Vertical image

Horizontal video

Vertical video

12. Which data protection law was specifically designed to protect children?

European Data and Privacy Act

GDPR

CCPA

Privacy Shield

COPPA

13. An advertiser wants their ads to cover the full mobile screen because they believe this will be engaging.

Which placement should they use?

Facebook Marketplace

Facebook Feed

Instagram Explore

Messenger Stones

14. The goal of data engineering is to make quality data available for fact-finding and decision-making .

Which one of these statements captures the process of data engineering?

Collecting, processing, and storing data

Collecting, processing, storing, and making data available to users securely

Processing data and making it available to users securely

Collecting, processing, and making data available to users securely

15. What action would a business want its customers to take if it selects Conversions as its campaign objective?

Like a post

Provide an email address

Make a purchase

Install an app

View a video

16. After years of advertising on TV, a branding advertiser wants to start running ads on the Facebook App. The advertiser has a TV ad with an emotional message to connect the brand with customers The TV ad lasts 30 seconds.

What is the best creative approach to run this campaign?

Create a 15-second video ad with the content used on TV

Create a 20 second video ad with a shorter version of the content used on TV

Create a 15-second video ad that is vertical with the content used on TV

Create a video ad with the content used on TV

17. Which element is required to create a Custom Audience from website visitors?

Facebook Shop

FacebookSDK

Facebook pixel

Facebook profile

User Cookie

18. An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines.

Which ad format can the advertiser use to meet these requirements?

Carousel

Video

Single image

Slideshow

19. A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services .

Which two best practices should the social media manager use to create engaging content for Instagram? (Choose 2)

Use a horizontal aspect ratio

Keep videos short and attract attention early

Use consistent visuals

Use at least 50 hashtags

20. A business posts and runs ad campaigns frequently and gels inquiries from people. The business wants to be able to follow up with each person individually and track communications with them.

What is the best tool to use to respond to potential customers?

Page Inbox to read and respond to messages and posts

Page Insights to learn more about how the Page is performing

Stones to engage with the audience and talk more about the services offered

Offers to give potential customers a discount to an initial consultation call

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21. What is a benefit of using Ads Manager to create ads rather than boosting a post directly from a business Page?

Create an ad from an existing post

Preview the ad during ad creation

Create campaigns with multiple ads

Set a specific time for an ad to run

22. An ad on the Facebook App is initially approved startsto be delivered, and then gets.As approved.

What could be a reason for this disapproval?

High negative feedback

Low bid amount

The payment method expires

Narrow targeting settings

23. Which two targeting features are available at the Ad Set level? (Choose 2)

Placements

Optimizations

Bid Strategy

Target Audience

24. What are two key features of WhatsApp? (Choose 2)

End-to-end encryption

Ad placements

Business details

Free messaging and video calls

25. Which type of budget in Ads Manager lets you control how much money you spend on each ad set?

Campaign Budget Optimization

Ad Set budget

Lifetime Budget

Campaign budget

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