[March 11, 2025] Prepare for the Adobe Marketo Engage Architect Master Exam (AD0-E560) with Free Practice Questions

Are you aiming to become an Adobe Marketo Engage Architect Master? The AD0-E560 exam is designed to validate your expertise in Marketo Engage architecture, integrations, automation, and advanced marketing strategies. If you’re looking for the best way to prepare, this blog post will provide essential details about the exam and offer free AD0-E560 practice questions to test your knowledge. Test your knowledge with these sample AD0-E560 exam questions before attempting the real exam.

Free AD0-E560 Practice Exam Questions

1.Which metric is most relevant for tracking lifecycle changes in Marketo?

A. Program Success Rate

B. Lead Conversion Rate

C. Stage Velocity

D. Email Open Rate

Answer: C

2.Which groups typically require customized training in Marketo? (Choose two)

A. IT Administrators

B. Sales Executives

C. Data Analysts

D. Marketing Specialists

Answer: AD

3.A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like “Mario Dec13 Sales Event – OLD DO NOT USE”. Reporting is inaccurate and often requires extensive filtering to get simple results.

In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

A. [YY]-[MM]-[Optional DD] [Description]

Example:

24-02-14 Product release Webinar

B. [Program type] [YYYY]-[MM]-[Optional DD] [Description]

Example:

WBN 2024-02-14 Product release

C. [Description] [Program type] [YYYY]-[MM]-[DD]

Example:

Product release WBN 2024-02-14

D. Use a unique identifier for each program without following a standardized structure

Answer: B

4.Which integrations are commonly used with Marketo? (Choose two)

A. CRM integrations

B. Social media posting tools

C. Manual lead imports

D. Predictive analytics tools

Answer: AD

5.What is a potential challenge when integrating a third-party analytics tool with Marketo?

A. Data enrichment capabilities

B. Data mapping discrepancies

C. Limited campaign templates

D. High email bounce rates

Answer: B

6.What is the primary objective of an enablement rollout plan?

A. Increase system uptime

B. Educate stakeholders on system usage

C. Automate marketing workflows

D. Enhance email deliverability

Answer: B

7.An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.

The requirements are outlined below:

Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.

Scenario 2: Before deleting any record on Marketo, push the data to “Donor System”.

How should the Marketo Engage Architect approach the platform integration?

A. Scenario 1 – Use Webhook and Scenario 2 – Use REST API

B. Scenario 1 – Use JavaScript API and Scenario 2 – Use REST API

C. Scenario 1 – Use Email Scripting and Scenario 2 – Use REST API

D. Scenario 1 – Use REST API and Scenario 2 – Use Webhook

Answer: D

8.What is a “detour” in a lifecycle model?

A. A lead that bypasses the initial stages of the lifecycle

B. A manual override in lead scoring

C. A temporary change in the lifecycle path due to specific conditions

D. A fallback stage for inactive leads

Answer: C

9.An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:

SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team

SQL leads that are disqualified should be removed from the SLA stage

SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL)

What are the three changes that needs to be implemented? (Choose three.)

A. Add an SLA stage, SAL, between “SQL” and “Opportunity”

B. Add a detour stage, “Disqualified”, from “SQL”

C. Check that the “SQL” stage from inventory type to SLA has a Max Age of 5 days

D. Add an inventory stage, SAL, between “SQL” and “Opportunity”

E. Add a “Disqualified” transition from “SQL” to “MQL”

Answer: BCD

10.A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:

Some of the sales leads are in the early stages of research and not ready for sales

Leads downloading a white paper does not indicate their interest to speak to sales

Leads participating in an event are more ready to speak to sales

What would the Marketo Engage consultant recommend based upon the above requirements?

A. Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales

Add additional criteria for MQL to exclude an event registration

B. Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales

Add additional criteria for SQL to include an event attendance

C. Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest

Add additional criteria for SQL to include an event registration

D. Add a lead stage for every action, such as white paper download or event registration.

Answer: B

11.Which element is critical to evaluate when reviewing a Marketo instance?

A. The number of landing pages

B. Data quality in the lead database

C. The quantity of marketing campaigns

D. The number of cloned assets

Answer: B

12.What is the impact of negative scoring in lead scoring models?

A. Improves lead qualification accuracy

B. Automatically removes unqualified leads

C. Prioritizes leads with higher scores

D. Speeds up sales follow-up processes

Answer: A

13.How can you scale a Marketo Engage instance for global campaigns?

A. Create separate workspaces for each region

B. Use Smart Lists for all segmentations

C. Avoid using dynamic content

D. Consolidate all campaigns into a single workspace

Answer: A

14.Your Marketo project involves integrating a CRM.

Which stakeholders should be included in the integration process?

A. CRM Administrator and IT Team Lead

B. Sales Manager and Data Analyst

C. Marketing Specialist and Content Creator

D. Campaign Manager and Customer Support Agent

Answer: A

15.A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.

Which step is essential before this change goes into effect?

A. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers

B. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures

C. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage

D. Create a new lead scoring model before hiring SDR reps

Answer: A

16.What are key aspects of efficient Marketo instance administration? (Choose two)

A. Enforcing role-based access controls

B. Consolidating all campaigns into one workspace

C. Implementing naming conventions for all assets

D. Removing all inactive users

Answer: AC

17.An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.

What should the architect recommend to their client regarding field creation best practices?

A. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.

B. Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.

C. Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.

D. Create a new unique field for every event or custom question to ensure data accuracy and retention.

Answer: C

18.A client’s Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.

What is the first step to resolve this?

A. Implement naming conventions for campaigns

B. Reduce the number of campaigns

C. Consolidate all campaigns into one workspace

D. Remove inactive campaigns

Answer: A

19.During an audit, it’s found that workflows are causing system delays.

What should be your first step?

A. Increase database capacity

B. Optimize existing workflows

C. Train the team on workflow creation

D. Remove low-priority workflows

Answer: B

20.Which type of integration is best suited for syncing real-time sales updates with Marketo?

A. API-based integration

B. Batch processing

C. CSV uploads

D. Manual updates

Answer: A

21.A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.

Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?

A. Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms

Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly

Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled

Once enabled, check that opportunity data is flowing as expected from CRM

Check that all of the important tracking programs have period costs assigned

Utilize MPI to visualize the percentage of success and compare these against investment windows

B. Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM

Once enabled, check that opportunity data is flowing as expected from CRM

Check that all of the important tracking programs have period costs assigned

Utilize MPI to visualize the percentage of success and compare these against investment windows

Set up the appropriate reports and subscribe the stakeholders to these reports

C. Identify and document the intended report goals this business unit wishes to achieve

Discuss and document the various channel attribution groups and confirm if these are relevant to business goals

Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals

Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals

Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms

Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly

D. Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM

Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level

Check that all of the important tracking programs have period costs assigned

Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals

Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms

Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly

Answer: C

22.Which of the following is most critical to prioritize during a system audit?

A. Removing inactive campaigns

B. Fixing data governance issues

C. Renaming program folders

D. Updating campaign templates

Answer: B

23.During a system audit, you discover that multiple workflows are running simultaneously, leading to performance degradation.

What is the best course of action?

A. Disable all workflows temporarily and enable them one by one

B. Prioritize workflows based on business impact and reschedule others

C. Increase system resources to handle the additional load

D. Combine all workflows into a single batch process

Answer: B

24.Which stakeholders are essential for implementing a Marketo project? (Choose two)

A. Marketing Operations Manager

B. Campaign Specialist

C. Business Strategist

D. Customer Support Agent

Answer: AC

25.What factors should be considered when designing a lifecycle model? (Choose two)

A. Lead scoring thresholds

B. Campaign folder structure

C. Transition criteria between stages

D. The number of landing pages

Answer: AC

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These are just a few sample questions to help you evaluate your Marketo Engage expertise. If you’re preparing for the Adobe AD0-E560 exam, practicing with the latest and most updated questions will significantly improve your chances of passing.

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