Salesforce Marketing Cloud Developer Exam Questions - Best Way Towards Success

Salesforce Marketing Cloud Developer Exam Questions – Best Way Towards Success

Jonnie Karnath2023-04-30T10:13:09+00:00

Practicing with Salesforce Marketing Cloud Developer exam questions is an essential part of preparing for the Salesforce Certified Marketing Cloud Developer exam, and can greatly increase the chances of success. To maximize your chances of success on the Marketing Cloud Developer exam, it’s essential to focus on your weak areas and practice extensively. By practicing with Salesforce Marketing Cloud Developer exam questions, candidates can also identify areas where they need to improve their knowledge, and focus their studying efforts accordingly. Additionally, by answering these questions under timed conditions, candidates can simulate the exam environment and become more comfortable with the format and pacing of the actual exam.

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1. How often should a developer request a new token when making multiple API calls in v1?

When changing routes/objects

Before every new call

Once an hour

Every 15 minutes

2. A developer is querying data from the _Bounce data view and storing it in a data extension. They have found that sometimes the fields SMTPBounceReason and SMTPCode exceed the 4000-character limits for each field as specified in the DE schema. After consulting with the original requestor, it was decided that they could simply store the first 4000 characters for each of those fields.

Which SQL function could be used for this purpose?

RIGHT

FIRST

LEFT

3. NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units.

Which method would identify the most accurate status for subscribers of each business unit?

Create Data Extract of all Subscribers within the Parent Business unit

Create Data Extracts of All Subscribers within each Child business unit

Query unsubscriber from _Subscribers within the Parent business unit

Query status from _ListSusbscribers within the Parent business unit

4. A developer identified duplicate contacts and initiated a Contact Delete process for 10 million subscribers.

How could the process be expedited?

Change the Suppression value to a larger value

Manually delete subscribers in All Contacts

Stop current delete process and delete smaller groups

Delete any unnecessary Sendable Data Extensions

5. A field value returned from a DE lookup contains a tab-delimited list of values.

Which AMPscript function could easily determine if a specific text string exist anywhere in the list?

Substring

BuildRowSetFromString

IndexOf

Length

6. A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage.

Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

SubscriberKey and JobID

SubscriberID and BatchID

EmailAddress and JobID

SubscriberKey and BatchID

7. NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud.

Which feature could they use to personalize emails from an external data source?

External Objects

Tokenized Sending

Salesforce Shield

Single Sign-On

8. A developer started a Contact Delete process that is now complete.

In which two places would the Contact Delete process remove data? Choose 2 answers

Non-Sendable Data Extensions

Import Files on the Enhanced SFTP

Sendable Data Extensions

Mobile Lists

9. A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.

What is the best method to ensure the parameters are passed successfully to the data upsert page?

<input id="apptld" type="textarea" value»"%%«v(@>apptld)»%%" readonly>

10. A developer wants to review the available properties for using the DataExtensionField SOAP API object.

Where could the developer find this information

Open the Object Inspector in the Salesforce Developer Console

Developer Center at https://developer.5alesforce.com

Contact Support and request the information

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11. A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2

Set credentials as environment variables in the application platform

Pass credentials in URL parameters over HTTPS

Set credentials as variables in application source code

Store credentials in a key management system (KMS)

12. Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.

A Contact is subscribed to any channel.

Each Contact is also a Subscriber.

Each Subscriber is also a Contact.

A Contact is subscribed to a specific channel.

13. A developer needs to push real-time updates of the company's product catalog to a data extension.

Which two API options are available? Choose 2 answers

Use the DataExtensionObject SOAP object

Use the /hub/vl/aataevents REST route

Use the DataExtension SOAP object

Upload a file to the Enhanced SFTP for import

14. Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key.

Which value will become the Contact Key? Choose 1.

Contact ID

Email address

Subscriber ID

Unique random number

15. A marketer is planning a weekly promotional send.

Which two types of data extensions could be sent to?

Choose 2 answers

Synchronized Data Extension

Sendable Data Extension

Salesforce Data Extension

Send Log Data Extension

16. A developer wants to populate a data extension with information about all emails deployed in the last seven days. The data extension needs to contain JobID, EventDate, and the counts of how many emails were sent with each JobID.

Which data view is required to gather this information?

Job

Sent

Journey

Subscribers

17. Landing pages can use which SSJS library? 1. Core LibraryZ. Platform Library 3. SSJS Library

Onlyl1 and 3

Only1 ard2

Only 2 and 3

All 1,2 and 3

None of these

18. Which SSJS library can be used in landing pages? Choose 1.

None

Core

Both

Platform

19. A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey.

Which AMPscript Syntax would populate the first name personalization as requested?

%%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

%%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%

%%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%

20. A developer wants to create a data model in Contact Builder.

Which two applications will be able to use this newly-created data model for segmentation? Choose 2 answers

Email Studio

Automation Studio

Journey Builder

Mobile Studio

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21. Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.

Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model? Choose 2 answers

store the numeric unique identifier value as a Text data type In data extensions.

Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.

Use a unique identifier spec fie to each channel and automatically connect then-..

Create Attribute Groups linking the unique identifier to the Contact for each channel.

22. Certification Aid wants to update Contact data stored in a Data Extension using the REST API.

What is required to achieve this? Choose 1.

The Data Extension must be in an Attribute Group.

The Data Extension must be in a Population.

The Data Extension must be sendable.

The Data Extension must be created in Email Studio.

23. A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV.

Which SQL functions could be used to change each line break to a single space?

REPLACE and CHAR

FORMAT and SPACE

LTRIM and RTRJM

REPLICATE and NCHAR

24. A developer needs to display a value which has been calculated using an AMPscript block.

This value is stored in the variable named 'Label'.

Which two ways should the developer display this value in the body of an email? Choose 2 answers

%%-v(@Label) -%%

<ctrl:vr name=@Label />

%%@Label%%

%%(Write (@Label1) 1%%

25. A developer needs to use the 'contacts/ route of the REST API to update records in a data extension.

What should the developer verify before making the API call?

Each contact should already exist in All Subscribers.

Journey Builder should be configured to use the data extension.

Contact Key should be equal to Subscriber Key in the underlying data extensions to ensure proper joining.

The data extension should be linked in an Attribute Group in Contact Builder.

26. A developer needs to process a payload from an external system in a CloudPage.

What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

Base64Decode

ParseJSON

CreateObject

Stringify

27. A developer is working on cross-channel campaign functions for the email team at Northern Trail Outfitters. They are reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for each.

Which application utilizes the REST API?

Automation Studio

Classic Content

Content Builder

28. A developer used LookupRows to retrieve data when building a dynamic email.

What should be the next step before using this rowset within a FOR loop?

Use Row to return a specific row of the rowset

Set the rowset to a new array variable

Close the delimited AMPscrlpt Code Block

Use RowCount to ensure the rowset contains data

29. A developer is making an API REST call to trigger an email send. An access token is used to authenticate the call.

How long are Marketing Cloud v1 access tokens valid?

Access tokens expire after 24 hours.

REST calls do not require an access token.

Each API call requires a new access token.

Access tokens expire after one hour.

30. Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

Populations are used to create large subgroups Contacts.

Populations need to be added to an Attribute Group.

No more than three Populations should be created.

Populations should be used for segmentation

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31. Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant data. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension.

Which import operation should be chosen for this? Choose 1.

Add only

Overwrite

Add and update

Update only

32. Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level.

Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?

ListSubscribers

_Subscribers

_BusinessUnitUnsubscribes

.Subscribers

33. Clock Kicks would like to encrypt and store form data submitted from a CloudPage in a data extension using AMPscript.

Which three encryption options could be used when creating a new key in Key Management? Choose 3

SAML

Asymmetric

RSA

Salt

Symmetric

34. A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.

Which activities should the developer build to generate the data before transferring it to the SFTP?

Query Activity > Tracking Extract

Data Views Extract > Filter Activity

Filter Activity > Data Extension Extract

Query Activity > Data Extension Extract

35. Certification Aid created a journey and event definition in Marketing Cloud.

Which of the following resources are relevant to inject Contacts into the journey using the REST API? Choose 2.

POST /eventDefinitions/key:{key} or /eventDefinitions/{id}

POST /interaction/v1/events

POST /interaction/v1/interactions/contactentry

GET /eventDefinitions/key:{key}

36. A marketer is sending an email with dynamic content contained in a series of conditionals.

Which AMPscript function should be used to track the different versions of the content within the email?

ContentArea

BeginImpressionRegion

ContentAreaByName

ContentBlockName

37. Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night.

Which activity is needed before those files can be imported? Choose 1.

File Import activity

Data Extract activity

Data Extension Import activity

File Transfer activity

38. A developer wants to retrieve all records in the OrderDetails data extension which are associated with a particular customer.

Which two AMPscript functions would return a suitable rowset?

Choose 2 answers

LookupRows

LookupOrderedRows

Row

Lookup

39. A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month.

What would produce the desired result?

Find the first day of next month and subtract one day

Use the date format string for last day of month within FormatDate

Add one month using DateAdd to now

Add 30 days using DateAdd to now

40. A developer uses an API to send data to a Marketing Cloud data extension once every five minutes using the REST API. They notice data does not always write to the data extension, leading to data loss.

Which three best practices are recommended to avoid this issue? Choose 3 answers

In case of 'Not Authorized' errors, request a new Access Token and attempt the call again.

In case of Server errors, request a new Access Token before each request.

In case of Server errors, ensure the Server is available and attempt the call again.

Use Username and Password authentication instead of oAuth client ID and client secret.

Store the expiry of the access token to ensure a new token is requested if the old one is invalid.

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41. NTO uses data extensions to manage the subscriber information used for their email sends, and those sends includes calls to update records with new or different subscriber information. The developer handling these records writes some AMPscript to check and see if the data extension containing those records updated using an InsertDE() call if the record doesn't yet exist.

Why would the developer receive an error stating the application cannot insert a duplicate value for the primary key in the data extension?

The InsertDE function will always insert two rows into a data extension as part of the call

The InsertDE function cannot be used with name and value pairs

The InsertDE function comes after the system added the row as part of the email send

The InsertDE function cannot be used at send time

42. A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.

Which AMPscript solution should be recommended?

%%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%

%% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%

%%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%

%: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%

43. Why would a developer use LookupRows Instead of the Lookup AMPscript function?

To return a complete rowset from the data extension

To stay at the limit of two Lookup calls in one email

To see how many rows are In a data extension

To access a data extension, as Lookup only targets lists

44. Which action could the RaiseError AMPscript function be configured to perform?

Delete the subscriber record

Update the subscriber's status

Log the source of the error

45. A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server.

What steps should the developer take?

Data Extract > File Transfer with Marketing Cloud Public Key

Create PGP Key > Data Extract > File Transfer with PGP checked

Shield Platform Encryption is required for encrypted data export

Data from Marketing Cloud cannot be encrypted

46. A developer created an email with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email.

Where could the outdated variable be located?

In the HTML body which is processed after the Text body

In the Text body which is processed after the subject line

In the Text body which is processed after the HTML body

In the HTML body which is processed after the subject line

47. A developer needs to determine why a Query Activity in an Automation has failed.

Which three scenarios could have caused this? Choose 3 answers

The query takes more than 60 minutes to run.

The query is returning more than one million rows.

The query results in duplicate rows not allowed by the primary key.

The query is not returning a value for a non-nullable field.

The query is inserting a value that is larger than the size of a field.

48. Which two AMPscript HTTP functions allow an OAuth token to be passed in a header? Choose 2 answers

HTTPPost

HTTPGet

HTTPGet2

HTTPPost2

49. A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.

Which two routes would allow this? Choose 2 answers

POST /messaging/vl/domainverification

POST /messaging/vl/domainverification/bulk/insert

POST /messaging/vl/dataevents/domainverification

POST/messaging/vl/push/domain/verification

50. A customer wants to export send data to their SFTP.

Which two automations would accomplish this? Choose 2

Tracking Extract

Tracking Extract > File Transfer

Query (Data Views) > Data Extension Extract > File Transfer

Query (Data Views) > File Transfer

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51. Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and the file name always starts with the current month and day (e.g. OCT26).

How should the filename pattern be defined? Choose 2.

%%Month%%%%Day%%

%%MMDD%%

Ends With operator

Begins With operator

52. A developer wants to programmatically inject Contacts into a journey via REST API.

What is the recommended route using POST data extension fields and values?

/interaction/v1/interactions

/interaction/v1/events

/interaction/v1/eventDefinitions

/contacts/v1/contactEvents

53. A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages.

How should the SMS message be triggered once the subscriber submits the form?

Outbound SMS template and Automation Send Method

InsertData AMPscript function to add the subscriber to a MobileConnect list

CreateSMSConservation AMPscript function

requestToken and messageContact REST API objects

54. A developer wants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.

What set of Server-Side JavaScript activities should the developer use?

Platform.Function.InvokeRetrieve(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();

Platform.Function.HTTPGet(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();

Platform.Function.InvokeRetrievef); Platform.Function.Stringify(); Platform.Function.UpsertDE();

Platform.Function.HTTPGe(); Platform.Function.Stringify(); Platform.Response.Write();

55. Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website.

Which API should be used for this? Choose 1.

Personalization Builder API

Event Notification API

Transactional Messaging API

Journey Builder API

56. A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text).

Which field could be used to select a subset of records in the synchronization configuration?

ValidPhone

Phone

ContactType

PhoneExists

57. When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

Email Address

Contact Key

Subscriber Key

Subscriber ID

58. A developer wants to expand the functionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates.

Which SSJS statement will retrieve the value of the AMPscript variable named subKey?

Var.Get("subKey");

Variable.GetTValue (''@subKey") ;

Variable.SetValue("subKey", "Value");

Var.Retrieve("@subKey");

59. A developer wants to add an image to Content Builder via the API and retrieve the image's published URL.

Which method should the developer use?

GET using the REST API/asset/v1/content/assets and parse the FileProperties parameter

Use the SOAP API to create a Porfoglio object and idenfity the Source property

POST to the REST API/asset/v1/content/categories and parse the Description parameter

POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter

60. A customer wants a list of subscribers who were sent an email within the past 12 months.

How should this request be completed?

Create a measure with criteria sent_date is after today minus 565 days

Run a tracking extract via the SOAP API

Query against the Job and Sent data views

Locate the email sends in the Tracking tab within Email Studio

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Salesforce Marketing Cloud Developer Exam Questions – Best Way Towards Success

Salesforce Marketing Cloud Developer Exam Questions – Best Way Towards Success

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