Salesforce Sales Cloud Consultant Part 4: Lead Management

This topic includes the following objectives:• Explain how Campaign capabilities support the sales process.• Given a scenario, recommend appropriate methods for lead scoring and criteria for lead qualification.• Discuss the best practices for managing lead data quality in Salesforce.Salesforce provides different marketing capabilities which can support a sales process. A sales process refers to the different stages of reaching prospects, qualifying leads, and closing sales deals. Prospects or leads are primarily generated through marketing campaigns which can be managed in Salesforce....